Stop asking, start listening

Dr. Sarah W. Mackey

ListenStop asking for donations every time you connect with a donor. Stop only making phone calls to donors when you are asking for a sponsorship donation. Stop only asking a donor out for coffee when you are asking them to support a new project.

Now is the time to stop asking and start listening to donors. To achieve long-term success with fundraising, it is important to build relationships with donors. Through engaging donors in conversations and listening to donors, you can cultivate and nurture donor relationships. These strong relationships can lead to high levels of lifetime giving from donors.

To intentionally start listening to donors, the first step is to identify ten donors you plan to engage in individual conversations. Start with the ten donors with highest cumulative giving, the ten most recent donors or the ten donors with the highest frequency of donations.

After identifying the donors, enlist the…

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Help Give #fundchat An “Extreme Makeover”

Eye of the TigerSince launching #fundchat in June, we have pulled together an amazing group of nonprofit fundraising and marketing professionals on a weekly basis to discuss an array of important topics.

As you know, the primary #fundchat platform has been Twitter. Generally, a #fundchat convo reaches over 45,000 people on Twitter from a conversation with an average of 55 participants. People across North America, Europe and the Middle East have shared their experience, ideas, tips, and struggles.

As the moderator of #fundchat, I’ve always hoped that in addition to the weekly chat, I could create a hub for these nonprofit pros to connect in between chats, to provide a place where they could continue the conversation.

Thanks to a connection made through #fundchat, we have an opportunity to give this website an “extreme makeover” in December. How can we create a destination for fundraising and marketing pros? Here are some of the questions we’re considering:

  • Can we embed Tweetchat on #fundchat blog page so that chats happen “in” the blog itself?
  • Should we post a calendar announcing for upcoming chats/topics?
  • What social media platform is the right one for #fundchat?
  • Would users like to have a more robust commenting/discussion area to foster ongoing conversation?
  • Should we create clear sections? Guest blog posts, etc.?
  • Would it be helpful to have an index of topics/tags?

There are a lot of ideas swirling about how to improve the #fundchat site, but I’d love to have your input. Please take a few minutes to share your feedback – To up the ante, I’ll send the first 50 participants of the survey a fancy #fundchat lapel button. You can show your support and your tech cred at the same time.

I’m very excited to be working with Daniel Schutzsmith (@schutzsmith), co-founder of Mark & Phil, who is generously providing the design chops and technical muscle for this project!


Brendan Kinney, moderator of #fundchat

Check Out New #fundchat Blog Features

Today I’ve launched a few upgrades to the #fundchat blog:

  • Transcripts! Finally, all of our transcripts are in one place listed in chronological order. If you missed a chat or are simply looking for tips on a specific topic, this new section of the blog will help!
  • Community Resources. There are many ways to connect with other #fundchat participants including Facebook, LinkedIn, other great nonprofit/marcom chats on Twitter and more. You’ll find links to all of the community resources in this new area.
  • Guest Blog Library. We’ve categorized our guest post series for easier access. Check out the excellent posts we’ve enjoyed from some of the best nonprofit professionals on Twitter. You can also learn more in the community section of the blog on how to become a guest blogger for #fundchat.

There are a few minor modifications to the layout, including listing the latest comments on the homepage to encourage more conversations.

Let me know what you think of the changes or suggest other ways that the blog could be improved.


– Brendan, Moderator of #fundchat (@brendankinney)

Transcript Now Available for 8/24 #fundchat on Value of CFRE

Thanks to the almost 40 people that participated in this week’s #fundchat on the value of professional certifications.

Hashtracking was hacked the day of the chat, so the final transcript and stats were delayed. The issue has been resolved and the full transcript is now available.

The results are pretty impressive:

# of tweets: 567

# of contributors: 39

Impressions: 417,000

Reach: 37,000

You may get a warning message when trying to access the transcript. I’ve been assured by Hashtracking that the issue is resolved and there are no problems accessing the report. They are working with Google and others to get the warning removed from their pages.

Please share this post with your friends and followers so they can benefit from the ideas, advice and experiences shared during this awesome edition of #fundchat!

Click here to access this week’s transcript.

Vote for the Next #fundchat Topic!

We’re asking #fundchat participants to select the next topic for discussion.

Please take the poll and then tune-in on Wednesday, June 22 at 9 p.m. EST to take part in the conversation. The poll closes at 9 p.m. EST on Tuesday, June 21.

Thanks so much for your input!

– BK!/fundchat/status/78045535088541696

First #fundchat is scheduled!

The very first #fundchat has been scheduled!

The Twitter chat for fundraising and development professionals will take place on Wednesday, June 15 from 8 – 9 p.m. (CST).

You can participate via Twitter by following the #fundchat hashtag of course, or you can use our dedicated Twebevent page.

How can you participate? Here are some things that you do to help promote the inaugural chat:

  1. Follow @fundchat on Twitter.
  2. RT the tweet of the announcement.
  3. Tell your friends and colleagues!
  4. Submit ideas for questions or topics for the first chat to @brendankinney (chat moderator). You can also send an email to fundchat (at) gmail (dot) com.
  5. Save the date! Wednesday, June 15 from 8 – 9 p.m. (CST)
  6. Participate in the chat via Twitter by following the #fundchat hashtag or use our Twebevent page.

If you are still wondering what the heck a Twitter chat is, or if your interested in tools and tips, you can check out Matt Mansfield’s terrific article and resource page.

Here we go!