Stop asking, start listening

Dr. Sarah W. Mackey

ListenStop asking for donations every time you connect with a donor. Stop only making phone calls to donors when you are asking for a sponsorship donation. Stop only asking a donor out for coffee when you are asking them to support a new project.

Now is the time to stop asking and start listening to donors. To achieve long-term success with fundraising, it is important to build relationships with donors. Through engaging donors in conversations and listening to donors, you can cultivate and nurture donor relationships. These strong relationships can lead to high levels of lifetime giving from donors.

To intentionally start listening to donors, the first step is to identify ten donors you plan to engage in individual conversations. Start with the ten donors with highest cumulative giving, the ten most recent donors or the ten donors with the highest frequency of donations.

After identifying the donors, enlist theā€¦

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